IMR is aimed at giving labor-industry training and conducting interactive workshops which will give the students the expertise that is required by the industry, including new tools, techniques, and trends in media relations and communication. At the lecture and research -based classroom settings, media visits and collaboration with industry partners students acquire information directly, and gain practical skills important for career development. Besides the experiential learning method used by IMR, it makes the students competent enough to survive the challenges as well as to consider the opportunities emerging in the media world, on a day-to-day basis.